The QUARC project aims to analyse the need to improve efficiency and competitiveness in the most important agriculture-food chains in the Campania Region: wine, pasta, olive-oil, dairy products and chestnuts. To this end, prototypes of highly innovative systems have been developed, combining both quality improvement (extended to food safety) and the genetic and environmental origin of the products. Of particular significance is the testing of a framework for analysing the innovation capacity of the agro-food businesses in Campania, inspired by the logic of Open Innovation, which involve both the technological and the cultural dimension. The project is part of a public-private partnership with Mastroberardino SpA, De Matteis Agroalimentare, Aziende Agricole Associate S.r.l, Basso Fedele e figli Srl, Perrotta Gigliola-Impresa Individuale, and various CNR (National Research Council) institutes (IRAT, IPP, ISA, IBAF, IBP, ISAFoM, IGV, IGB and ISPAAM) and the Department of Economic Studies at Parthenope University of Naples. The design proposal is divided into in eight Work Packages (WP). IRISS assumed the scientific responsibility for WP1 Domain and Technology Analysis. In addition to coordinating and managing project activities, WP1 also verified conditions for the applicability of the innovations identified and implemented throughout the project, in order to improve the competitiveness of the agricultural food system in Campania.
The campus activities carried out by IRISS mainly involve WP1 project planning and Domain and technology analysis and can be summarised as follows:
Analysis of the agricultural food chains
A methodology was developed for the analysis of wine, dairy, pasta and oil. Each single chain will be examined in terms of:
Different economic operators will be interviewed.
Strategic and management choices of firms operating in the different agricultural food chains
Based on a theoretical framework derived from literature analysis, an empirical survey was carried out on the innovation capacity of the agricultural food firms involved in the oil, pasta, wine and dairy production chains. The firms were selected by Coldiretti, the Naples Industrial Union and CCIAA of Naples.
Analysis of the characteristics of innovative processes in the individual agricultural food chains
The analysis was carried out in collaboration with D 1.2.5, and involved an examination of strategic choices made by agricultural food firms. In particular, the report outlines the innovative capacity of the firms in terms of innovation type; resources and activities; collaboration with suppliers and customers (external resources: innovative capacity supply chain level); performance achieved. This activity was strategic for the project as it identified the specific needs and obstacles to innovation of SMEs in relation to the territory and the agricultural food chains.
Best practice analysis
A desk review of the best practices of agricultural food firms that have adopted technological innovations has been developed. In particular, the collaborative aspects (including public-private partnership) have been analysed for the adoption and diffusion of technological innovation both in business and for rural areas.
Analysis of the effectiveness of innovation support policies
In order to determine the impact of R & D investment in the agricultural food sector in the context of the regional economic system, an input-output matrix was used to provide a structural analysis of the regional economic system.
Development of a marketing plan to launch quality products with high spatial identification.
Three brand projects have been implemented and following a vote by all project partners, proposal number 1 was selected. The selected territorial brand is able to promote both the products obtained as part of the Innovation Campus and the products chosen by the participating SMEs. The trademark also includes the use of a QR code which facilitates access to both product information and the production innovations introduced as part of the QUARC project.
Marketing plan for certain agricultural food products
Promotional activities have been carried out on QUARC brand products. The main results were presented at conferences, exhibitions and fairs.