Institute for Research on Innovation and Services for Development

Resilience - Innovation - Sustainable Development Transparency – Organization – Meritocracy

Advanced training course “Territorial Improvement and Social Media Manager”.

Scientific Coordinator

Objectives and contents

The advanced training course Territorial Improvement and the Social Community Manager was aimed at training professionals to plan and implement strategies and actions for tourist destinations, specifically to enhance, develop and promote areas using new social media.

This project aimed to train professionals to not only understand the new rules and communicative models marked by increasing levels of interactivity, accessibility and simplification, but also master the skills required for blended territorial management and sustainable development, with particular attention to the enhancement of the various cultural resources in the area.

The 1,000 hour course took place from October 2013 to July 2014 and was organised as follows:

  • STAGE A: 420 hours of face-to-face learning with in-depth analysis of specific subject knowledge
  • STAGE B: 400 hours of practical learning, hands-on tasks and job training
  • STAGE C: 180 hours of project management

The course syllabus consisted of hands-on activities in the classroom and in the field. In particular, the first task regarded the organisation of guided tours in different cultural venues of historical, artistic and architectural interest within the territory of study.

From July 8-11, 2014 a visit to the SMART CITY LYON took place, focusing on the themes of transport, culture, tourism and sustainability, while analysing the wide range of projects falling within the governance of the city of Lyon.

Stage B of this project was particularly innovative as it included job experience and workshops to stimulate the operative activities of learning on the job. These were primarily aimed at fulfilling the need for specialised skills emerging from the web 2.0 tourism sector and from the new prospects of in self-employment and start-up contexts. These projects are compliant with the policies of innovation for smart cities and, in some cases, have developed App proofs.

http://www.orchestrasmartnapoli.it/formazione.html

 

Research Group IRISS

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Collaborations

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Featured scientific publications

In progress

Duration

Start maggio 2013 | End dicembre 2015

Amount and source of financing

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Administrative reference

Quadro Strategico Nazionale 2007-2013 per le Regioni della Convergenza Programma Operativo Nazionale Ricerca e Competitività Asse II: “Sostegno all’innovazione” Obiettivo Operativo: “Azioni Integrate per lo Sviluppo Sostenibile e per lo sviluppo della società dell’Informazione”. Avviso “Smart Cities and Communities and Social Innovation”.

Administrative manager

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