{"id":15040,"date":"2020-12-08T22:09:01","date_gmt":"2020-12-08T21:09:01","guid":{"rendered":"https:\/\/www.iriss.cnr.it\/?p=15040"},"modified":"2021-01-08T08:49:30","modified_gmt":"2021-01-08T07:49:30","slug":"horizon-2020-be-cultour","status":"publish","type":"post","link":"https:\/\/www.iriss.cnr.it\/en\/horizon-2020-be-cultour\/","title":{"rendered":"Horizon 2020 Be.CULTOUR"},"content":{"rendered":"

Be.CULTOUR<\/a> is a new Horizon 2020 innovation project funded by the European Commission and led by CNR-IRISS. Be.CULTOUR stands for Beyond CULtural TOURism: heritage innovation networks as drivers of Europeanisation towards a human-centred and circular tourism economy. It expresses the goal to move beyond tourism through a longer-term human-centred<\/em> development perspective, enhancing cultural heritage and landscape values.<\/p>\n

The project proposal has received an evaluation of 15 out of 15 points, scoring first above other 86 proposals submitted in March 2020. It will start in February 2021, in a particular period when global tourism is addressing the greatest crisis since ever, due to the Covid-19 outbreak. The project will contribute to the post-Covid recovery of the tourism sector in Europe and beyond, identifying alternative cultural tourism services and products in line with the human-centred circular economy model, and contributing first of all to local communities recovery, trust and cohesion.<\/p>\n

The project is worth 4 Million Euro and will last 3 years (2021-2023) during which the experienced Consortium partners will co-create and test sustainable human-centred innovations for circular cultural tourism through collaborative innovation networks\/methodologies and improved investments strategies, targeting deprived remote, peripheral or deindustrialized areas and cultural landscapes as well as over-exploited areas.<\/p>\n

This project will develop specific strategies to promote an understanding of cultural tourism, which moves away from a stop-and-go consumer-oriented approach towards one that puts humans and circular economy models at its centre, paying attention to nature, communities and cultural diversity. Place, intended as the genius loci<\/em>, the ancient spirit of the site expressing its intrinsic value and people as co-creators of its uniqueness, culture, art, tradition, folklore, productivity, spirituality, as well as its time space routine, are the focus of Be.CULTOUR, which aims at realizing a longer-term development project for the pilot areas involved.<\/p>\n

Be.CULTOUR responds to the Topic of Innovative approaches to urban and regional development through cultural tourism (H2020 transformations-04-2019-2020), and addresses its specific scopes through a systemic framework of innovation actions focused on a longer-term human-centred development perspective through integrated sustainable<\/em> and circular<\/em> cultural tourism solutions in 6 pilot regional ecosystems and additional 12 mirror ecosystems in EU and non-EU countries of Northern-Central and Southern Europe, the Balkans, the Eastern neighbourhood and the Mediterranean.<\/p>\n

Be.CULTOUR will build a Community of Practice in Italy, Spain, Cyprus, Sweden, Serbia and at the cross-border area of North-East Romania and Moldova (WP3). Additional 12 EU and neighbouring mirror regions and cities will be actively engaged and invited to share their best practices and participate in the co-creation, peer-learning and capacity building activities. This activity will be the backbone of the Be.CULTOUR Community of Interest (WP4).<\/p>\n

The Be.CULTOUR Consortium comprises 15 partners, including: 4 research institutes; 5 provincial and regional authorities; 1 consultancy specialized in financial services; 1 Foundation as support for engaging local stakeholders; 1 Standing Conference of Towns and Municipalities implementing the Action Plan; 1 non-profit organization active in the environmental protection; ICLEI and ERRIN as European umbrella organizations representing respectively local and regional governments.<\/p>\n

The CNR-IRISS team coordinating the project is strongly inter-disciplinary: Antonia Gravagnuolo, architect and expert in evaluation methods for cultural heritage and landscape conservation and circular economy, co-coordinator of the Horizon 2020 project CLIC led by CNR-IRISS, and Alessandra Marasco, service management researcher and expert in collaborative innovation and service experience design in cultural tourism. Scientific responsible for many research projects at CNR-IRISS. The coordination of this project is supported by prof. Luigi Fusco Girard, Emeritus Professor at the University of Naples Federico II and Associate at CNR-IRISS, and Alfonso Morvillo, Research Director and expert in tourism economy.<\/p>\n","protected":false},"excerpt":{"rendered":"

Be.CULTOUR Beyond CULtural TOURism: heritage innovation networks as drivers of Europeanisation towards a human-centred and circular tourism economy is a new Horizon 2020 project funded by the European Commission and led by CNR-IRISS.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wp_social_preview_title":"","wp_social_preview_description":"","wp_social_preview_image":0,"footnotes":""},"categories":[1551,1546,1552],"tags":[1586,1575,1588,1587],"class_list":["post-15040","post","type-post","status-publish","format-standard","hentry","category-laboratorio","category-newsletter","category-nuovi-progetti","tag-circular-cultural-tourism","tag-circular-economy","tag-cultural-heritage","tag-human-centred-innovation"],"acf":[],"jetpack_featured_media_url":"","publishpress_future_action":{"enabled":false,"date":"2026-08-05 03:27:02","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.iriss.cnr.it\/en\/wp-json\/wp\/v2\/posts\/15040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iriss.cnr.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iriss.cnr.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iriss.cnr.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iriss.cnr.it\/en\/wp-json\/wp\/v2\/comments?post=15040"}],"version-history":[{"count":13,"href":"https:\/\/www.iriss.cnr.it\/en\/wp-json\/wp\/v2\/posts\/15040\/revisions"}],"predecessor-version":[{"id":15369,"href":"https:\/\/www.iriss.cnr.it\/en\/wp-json\/wp\/v2\/posts\/15040\/revisions\/15369"}],"wp:attachment":[{"href":"https:\/\/www.iriss.cnr.it\/en\/wp-json\/wp\/v2\/media?parent=15040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iriss.cnr.it\/en\/wp-json\/wp\/v2\/categories?post=15040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iriss.cnr.it\/en\/wp-json\/wp\/v2\/tags?post=15040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}