Institute for Research on Innovation and Services for Development

Resilience - Innovation - Sustainable Development Transparency – Organization – Meritocracy

ACTIVITI – Attrattori Culturali e Tecnologie Informatiche per la Valorizzazione Interattiva e il Turismo Innovativo

Responsabili progetto

Maria Immacolata SIMEON

Objectives and contents

The ACTIVITI Project – financed within the framework of the Call for Proposals for the granting of aid to industrial research and experimental development projects for the creation of innovation camps in the Campania ROP 2007/2013 – aims to enhance the value of cultural heritage in Campania through the use of ICT applied to the sector and through innovative methods of communication and promotion of cultural tourism.

The Project – which started in June 2013 and will end in December 2015 – consists of 7 Objectives: the first 5 research objectives can be grouped into three themes: Knowledge and Strategic Analysis of the cultural attractions of the Campania Region; Development of technological solutions and the information system for cultural tourism, Methodologies of communication and targeted promotion.  The last 2 Objectives refer to the development of the prototype platform and to the experimentation and validation of pilot systems in the field.

The results of the project are aimed at:

  1. to create dynamic solutions for the reading of the regional territory, both by identifying the great known and potential attractions and their functional subsidiarity basins, and by developing a Strategic Atlas of the areas of tourist-identity interest of the Region;
  2. identify, validate and disseminate the best technological solutions for the communication of cultural experiences, by means of adaptations modulated on the basis of different territorial needs and specificities;
  3. define, create and test on the ground an innovative model of an information system for cultural tourism able to integrate the database on resources with an advanced system of profiling the needs and desired experience of users;
  4. to modulate the promotion packages of the territory in function of the rich panorama of thematic and identity offer defined above;
  5. to support the policies of diagnostic and conservative intervention on the immovable cultural heritage.

Research Group IRISS

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Collaborations

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Featured scientific publications

In progress

Duration

Start 2013 | End 2015

Amount and source of financing

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Administrative reference

Bando per la concessione di aiuti a progetti di ricerca industriale e Sviluppo sperimentale per la realizzazione di campus dell’innovazione in attuazione delle azioni a valere sugli obiettivi operativi 2.1 e 2.2. del POR Campania 2007/2013

Administrative manager

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