Marasco Alessandra

Alessandra Marasco is researcher at CNR – IRISS since 2009.

She graduated in Business and Economics and received a master’s degree in Business Analysis and Controlling. She has been research fellow at the Institute for Service Research (IRAT) of CNR and received a scholarship from University of Naples Federico II.

Her research interests focus on the management of innovation in services, with a particular attention to collaborative innovation and service experience innovation, in relation to different service sectors including tourism, cultural and creative services, transport and logistics.

She is the scientific coordinator of the CNR- IRISS project “Innovation and management of services” since 2014 and has been serving as a member of the scientific board of IRISS since 2015. She was involved in many national and international projects and served as scientific coordinator of IRISS research teams in the projects T/A CAMP, #ViaggiArte,TECA (Tecnologia e Cultura), SNECS (Social Network delle Entità dei Centri Storici) e OpeRA (Opera Lirica e RealtàAumentata).

Her research was published in refereed journals, including International Journal of Production Economics, European Review of Service Economics and Management, Research in Transportation Business & Management, Journal of Destination Marketing & Management, International Journal of Contemporary Hospitality Management, Sustainability. In 2013 she edited for McGraw-Hill the Italian edition of the book Service Innovation by Lance A. Bettencourt (Texas Christian University).

In 2013 she was awarded the Marcello Sgarlata Award on CNR designation and in 2015 she received the Emerald Best Paper award in Tourism & Hospitality for the paper “Tourism Innovation-oriented Public-Private Partnerships for the Development of Smart Services in a Destination” (with L. Errichiello).