Marasco Alessandra

Alessandra Marasco graduated in Business and Economics and received a master’s degree in Business Controlling and Information Systems for Innovation. She has been research fellow at the Institute for Service Research (IRAT-CNR) and received a scholarship from University of Naples Federico II.

Her research focuses on the management of service innovation, with a particular interest for collaborative innovation and the impact of digital technologies. These topics are addressed in relation to different service sectors, including transport and logistics, creative services, and (more recently) tourism and cultural heritage.

She has been serving as scientific coordinator of IRISS research area on “Innovation and management of services” since 2014. She received funding for and led several research projects on service experience innovation in cultural heritage tourism through digital technologies, including  #ViaggiArte, OpeRA (Opera Lirica e Realtà Aumentata). #IN-HERITAGE.

Her research has been published in refereed journals, including International Journal of Production EconomicsEuropean Review of Service Economics and Management, Journal of Destination Marketing & Management, International Journal of Contemporary Hospitality Management, Sustainability. For McGraw-Hill she edited the Italian edition of the book Service Innovation by Lance A. Bettencourt and she served as guest-editor for the International Journal of Contemporary Hospitality Management on the topics of collaborative innovation and service experience innovation in tourism and hospitality.

In 2013 she was awarded the Marcello Sgarlata Award on CNR designation for scientific merits and in 2015 she received the Emerald Best Paper award in Tourism & Hospitality for the paper “Tourism Innovation-oriented Public-Private Partnerships for the Development of Smart Services in a Destination” (with L. Errichiello).